New statistics about tennis in Canada and Atlantic Canada

The research was done by Charlton Strategic Research Inc. in order to get these statistics about tennis in Canada. 
- Tennis participation has grown to 4.755M players in 2010 from 4.490M in 2009
- 6% increase in participation from 2009 to 2010
- Over the past three years tennis participation has grown 18.5% (the tennis development team rounds it up to 20% in their presentations)
- 80% of participation is at public facilities
- In the Atlantic 10% of the population has played in the last year
- Based on population of Atlantic at approximately 2.3M this would translate to 230,000 people
- Survey indicates that 41% of Atlantic population is a “lapsed” tennis player meaning they have not played in the last year
- Based on above research results you could say that just over 50% of the population in Atlantic Canada has played tennis in their lifetime
- Tennis is remarkably “balanced” sport in terms of whom it draws into participation; well represented across gender and age groups
- Male participation is 52% and female 48%
- Through school programs, children 6-11 years old have by far the most recent contact with tennis, but the proportion that have played in the past year remain steady across teen and adult age groups
- Exercise and health benefits continue to be cited as the number one reason for playing tennis followed by to have fun, a family activity and to socialize and be with friends
- Number of people playing tennis during the winter months has increased from 4% in 2009 to 8% in 2010
- If facilities were available, 29% would play tennis more often during the winter months
- Among tennis players, most (73%) are involved simply in unorganized or unstructured play. In organized tennis 26% take lessons, 11% register for camps, 8% play in leagues, 6% participate in tournaments